Social Enterprises and Cloud Computing: Hot Topics at Dreamforce
This year's Dreamforce is being held at Moscone Convention Center in San Francisco, August 30 through September 2, with 475 sessions. Salesforce.com expects more than 40,000 attendees plus another 35,000 expected to participate online via Salesforce Live.
Google Executive Chairman Eric Schmidt is also on deck for the event, along with Facebook CIO Tim Campos, Burberry CEO Angela Ahrendts, and Verizon Business President Bob Toohey.
The Post-PC Era
Salesforce.com is best known for its customer Relevant Products/Services relationship management (CRM Relevant Products/Services) systems, and has been pushing its "no software" strategy since long before other companies jumped on the cloud computing bandwagon.
Now, Salesforce says, there's a rise in companies working to improve the way they communicate with customers and employees online, in the cloud. That rise, Salesforce said, involves companies transitioning into more "social enterprises" -- a term Salesforce is trademarking.
So, what is a "social enterprise"? Salesforce.com defines it as a business Relevant Products/Services that builds social profiles of customers, creates internal social networks, and communicates with its customers over the Internet.
"If anyone is positioned to talk about the cloud, and the end of the PC era, and what is essentially granting access to all your data Relevant Products/Services no matter what device you are working with, Salesforce is," said Charles King, principal analyst at Pund-IT Relevant Products/Services.
"Salesforce has the experience. They've worked through the bugs. They have succeeded well beyond what many people have either intimated or assumed. As this era of cloud computing continues to grow, I expect them to profit from it."
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